Novo - Circular for Zero
Circular for Zero is Novo Nordisk's environmental strategy. The difficulty with a film like this is that a strategy is not something you can point a camera at.
Story
Circular for Zero is Novo’s environmental strategy, and the idea underneath it is that waste is a design failure rather than an unavoidable cost of doing business. A company that takes that seriously has to look again at everything it makes and everything it throws away.
The difficulty with a film like this is that a strategy is not something you can point a camera at. A 2030 target is a number in a document. The job was to turn it into something an audience could picture, and to do it without the green fields and soft music that make people stop believing before the first sentence is over.
Crew
Client: Novo
Bureau: Film Solutions
Idea/Concept, Script, Director and Editor: Thomas Fink
Producer: Mille-Lykke Sørensen
Photographer: Anders Aagaard-Strube
Color grading: Thomas Haman
Sound design: Torsten Larsen