Place Branding Films

Brand films, portraits and campaign series for regions, cities, destination organisations and Nordic institutions working with place branding and talent attraction.

Selected place branding films

  • Official branding film for Greater Copenhagen Region

    Greater Copenhagen Region

    The official brand film for the Greater Copenhagen region, produced for Copenhagen Capacity and Invest in Skåne. Even though Greater Copenhagen is a region it was shot across Sweden and Denmark. My role was creative producer, director and editor. Watch film

  • Nordic Council employer branding film

    Nordic Council

    Series of campaign and employer branding films for Nordisk Råd and Nordisk Ministerråd. The job was to make the Nordic House feel like somewhere you want to work and make Nordic values and the importance of political diplomacy stand out. Role: Director and creative producer.

  • Attracting foreign talent

    Attracting foreign talent

    Series of short portraits made to attract international talents and students to come to Greater Copenhagen Region. I created this on my own for Copenhagen Capacity as a shooting Director and editor. Watch Adam‍ ‍Watch Ynes

  • Life science campaign

    Life science campaign film

    A place branding campaign film about why life science companies and researchers choose the Greater Copenhagen region. Role: Shooting director, creative producer and editor. Watch film

  • Wonderful Copenhagen — sustainable hotel certification at Gl. Brydegaard hotel

    Wonderful Copenhagen

    A film series about the sustainability certification of Danish hotels, made for four destination organisations at once: Wonderful Copenhagen, Destination Nord, VisitAarhus and Visit Fyn. Role: Director, creative producer and editor. Watch film

What I do

I direct brand films, portraits and campaign series for organisations whose job is to make a place attractive: regions, cities, destination organisations, investment promotion agencies and Nordic institutions.

Clients include Copenhagen Capacity, Invest in Skåne, Greater Copenhagen, Wonderful Copenhagen, Destination Nord, VisitAarhus, Visit Fyn, the Nordic Council and the Nordic Council of Ministers. I am based in Copenhagen and work across the Nordics.

A place branding film usually has more owners than any other kind of film. A region, a handful of municipalities, an investment agency and sometimes a neighbouring country all have to recognise themselves in the same two minutes.

Stakeholders

My job is to find the one story that holds it together and is still worth watching for someone who has never heard of the place. In practice that almost always means people rather than landscape.

Frequently Asked Questions

  • I direct and produce films: campaign films, short documentaries, fundraising films, film series and TV spots.

    In short, this means that I deliver films from a-z, from idea to finished film, including concept and script, casting and locations, directing on set, edit, grade and sound.

    Some clients bring me in early to develop the idea. Others already know what they want and need someone who can deliver it.

  • The number of shooting days is the biggest single factor, followed by travel and crew size. A single-day film with a small crew and a multi-country series are very different budgets. Tell me what the film has to do and I will give you a realistic range before we go further.

  • Both. Some films need cinematic lighting and a full team. Others need two or three people who can move quickly and earn trust. I also shoot myself when the situation calls for it.

Planning a place branding film?

Let's talk.