Place branding films
Brand films, portraits and campaign series for regions, cities, destination organisations and Nordic institutions working with place branding and talent attraction.
Selected work
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Greater Copenhagen Region - branding film
The official brand film for the Greater Copenhagen region, filmed across Sweden and Denmark. The hard part was the number of stakeholders who all had to recognize themselves in it. We set out to show the things that actually make people move here: The balance between work and life, a city with nature on its doorstep, the flat hierarchies in Danish companies. The purpose was to attract international talent. My role was creative producer, director and editor.
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Copenhagen Capacity - talent attraction
A series of short portraits made to attract international talents and students to the Greater Copenhagen Region. I shot and edited these own my own. The ambition was to make the editing style itself creative enough to keep people watching to the end. The series was promoted by the Copenhagen Capacity worldwide, and it ran millions of views. My role was shooting director, creative producer and editor.
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Copenhagen Capacity - Life science
A place branding campaign film about why life science companies and researchers choose the Greater Copenhagen region. The idea was to a short, creative documentary carried with experts and people with first-hand experience, while still putting fact and numbers where nobody could miss them. My role was shooting director, creative producer and editor.
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Wonderful Copenhagen - sustainable hotels
A film series about the sustainability certification of Danish hotels, made for four destination organisations at once: Wonderful Copenhagen, Destination Nord, VisitAarhus and Visit Fyn. The purpose was to inspire other hotel owners to start the process of getting a sustainability certification by revealing the opportunities it opens up. My role was as a director, creative producer and editor.
I direct brand films, portraits and campaign series for organisations whose job is to make a place attractive: regions, cities, destination organisations, investment promotion agencies and Nordic institutions.
Clients include Copenhagen Capacity, Invest in Skåne, Greater Copenhagen, Wonderful Copenhagen, Destination Nord, VisitAarhus, Visit Fyn, the Nordic Council and the Nordic Council of Ministers. I am based in Copenhagen and work across the Nordics.
What I do
A place branding film usually has more owners than any other kind of film. A region, a handful of municipalities, an investment agency and sometimes a neighbouring country all have to recognise themselves in the same two minutes.
My job is to find the one story that holds it together and is still worth watching for someone who has never heard of the place. In practice that almost always means people rather than landscape.
Frequently Asked Questions
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I direct and produce films: campaign films, short documentaries, fundraising films, film series and TV spots.
In short, this means that I deliver films from a-z, from idea to finished film, including concept and script, casting and locations, directing on set, edit, grade and sound.
Some clients bring me in early to develop the idea. Others already know what they want and need someone who can deliver it.
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The number of shooting days is the biggest single factor, followed by travel and crew size. A single-day film with a small crew and a multi-country series are very different budgets. Tell me what the film has to do and I will give you a realistic range before we go further.
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Both. Some films need cinematic lighting and a full team. Others need two or three people who can move quickly and earn trust. I also shoot myself when the situation calls for it.